Monday, January 23, 2012

CSO Digital Media Sales - Social Networking

http://www.executivesearch.tv/html/international-social-networking.html

Client A global media and entertainment conglomerate.

Search Chief Sales Officer – Executive Vice President

Client Situation An executive search committee was formed consisting of representation from each primary constituency to identify an executive search firm to conduct the national search to identify a new global CSO/EVP.

Executive Search Committee Member Industry and Sector inclusion

Television Broadcasting
Telecommunications
Motion Picture
Media Ratings Analysis
Music Publishing and Production
Social Networking
The executive search committee (ESC) unanimously voted to retain Filcro Media Staffing (FMS).

FMS was retained

FMS Officer in Charge of Search (OIC), met with the ESC and commenced with the search by first reestablishing a consensus of the committee based on Filcro Media Staffing’s experience with similar searches for senior level media sales executives.

FMS was provided a strategic overview of where the board would like to see the firm from a structural and revenue perspective within the next 1-3-5 year increments.

The diversity of the business, technical and creative constituency on the executive search committee caused little debate as to who the ideal CSO would be.

Some of the challenges facing the new CSO / Executive Vice President

Establishing offices in New York. Los Angeles, Chicago, Mexico, South America and Europe
Hiring sales staff and leadership for all offices
Creating a domestic and international sales operations infrastructure
Initiating domestic and global revenue share agreements
Setup digital ad network relationships
Streamline costs associated with business, technical and creative asset
Vender Partnerships - Relationships

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